BLOOMING IN EARLS COURT May 2014
Lillie Square, one of London’s largest residential developments currently in progress, is being showcased in an exciting new Marketing Suite, which is wrapped in a custom screening solution by Levolux.
The Marketing Suite, located on the corner of Lillie Road and Seagrave Road, required the temporary conversion and extension of existing retail and residential accommodation.
While the façade of the ground floor level, which is fully glazed, remains relatively unchanged, the façade of the first, second and third floor levels have been extended forward, to line up with the ground floor.
Upper level openings have been blacked-out to create a controlled environment for presenting to prospective tenants. The exterior of the building also required special treatment, not only to create an impressive facade, but also to screen redundant openings and to conceal additional M&E plant and equipment.
Following a challenging design brief from architects at Paul Davis & Partners, Levolux devised a custom screening solution which is applied vertically on three elevations and horizontally at roof level. The solution comprises perforated aluminium panels, backed with a tensioned fabric membrane, all secured to a steel frame which is fixed back to the existing structure. The screening solution is backlit by integral LED units.
In total Levolux designed, manufactured and installed 140 perforated aluminium panels, arranged vertically across the first, second and third floor levels. Each panel is individually engineered so that when all panels are in place they create an image of Lily flowers that extends across and around the building. This eye-catching aesthetic, which is even more striking when illuminated at night, provides a prominent landmark for developers to meet with potential tenants.
The backlit perforated screen, which is set in front of a tensioned fabric membrane, is believed to be the first of its kind in the UK. A light grey, black-out fabric obscures the original brick facade, while providing a highly effective contrast with the perforated panels, which is particularly effective when the screen is illuminated.
All primary steelwork has been given a protective light grey painted finish, while the aluminium perforated panels feature an attractive, bronze analok anodised finish.
While building work continues across the 7.4 acre Lillie Square site over the next 5 years, developers have already started finding occupants for 808 high-end homes. The Lillie Road Marketing Suite, with its attractive, custom screening solution from Levolux, provides the optimum environment to fulfil this task.