ON YOUR MARKS IN STRATFORD December 2011
The latest flagship store for Marks and Spencer, at Westfield, Stratford City is turning heads, with a dual purpose state-of-the-art Solar Shading solution, courtesy of Levolux, the UK’s leading Solar Shading specialist.
M&S Stratford is one of the company’s largest stores, with 136,000 sq ft of selling space arranged over four floors. It is also one of the company’s most efficient stores, with a surprisingly small carbon footprint, thanks to some innovative, energy-efficient features. The concept design by Pentagram with implementation by TTG architects, has helped the building to achieve the company’s highest ever BREEAM ‘Excellent’ rating.
The largest ever M&S Cafe juts out from the building’s prominent south-east facing elevation at first floor level, behind a glazed projection, allowing impressive views across east London. To prevent excessive solar heat gain, without loss of daylight, Levolux developed a Solar Shading solution based on its ever-popular Infiniti® Fin system.
The Levolux solution comprises 44 horizontal, rectangular section Fins, which cover an area measuring 35 metres wide, by 6.5 metres high. Each Fin measures 100mm deep, by 50mm high and is fixed at 1500mm centres. Working to a ground-breaking brief, Levolux adapted the design of the Solar Shading system, to allow it to perform a rather unusual function at night.
During the day, the Fins effectively shade the building, reducing the building’s need for artificial cooling and lighting systems. This helps to reduce running costs and improves the comfort of occupants.
When darkness descends, the Fins are transformed into a giant illuminated billboard, projecting the iconic M&S logo across the east London night sky. Formed from 326 individual LED lighting panels incorporated into the Fins, acrylic lenses are arranged to create a logo which measures 16.5 metres wide by 6.5 metres high.
The Infiniti Fin system features a patented design, with unique concealed fixings, allowing a clean, uncompromised aesthetic. The rectangular section Fins installed at M&S Stratford create an impressive external design feature, finished in a high gloss, gold coloured powder coating.
The M&S Stratford store is the second of the company’s Plan A ‘Sustainable Learning’ stores to open. With the help of cutting-edge technologies, such as the innovative Solar Shading solution from Levolux, Marks and Spencer is on track to achieve its goal of becoming the world’s most sustainable major retailer by 2015.